For over 20 years, John has worked as a senior partnership leader at SAP, helping all types of partners navigate and thrive in the oftentimes complex network that is SAP. Knowing that if you get the partnership right, you can wield the mighty SAP engine to support and grow your pipeline, number of deals, brand, and expertise. John’s focus has been on field activation between partners and SAP sellers, marketing and campaign acceleration to get the right message to the right audience, and providing strategy and tactical expertise to help partners leverage SAP correctly. He has worked extensively with Software, SI, Resell, OEM, and Technology partners. Originally from Vancouver, Canada, John has spent many years abroad in APJ, and currently calls Northern Texas his home.